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UID:MEC-dda99de58ff020cfb57fec1404c97003@iccbc.com
DTSTART:20200924T150000Z
DTEND:20201022T050000Z
DTSTAMP:20200922T075500Z
CREATED:20200922
LAST-MODIFIED:20220525
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:Discover Authentic Italian Cheeses
DESCRIPTION:\nThe Italian Chamber of Commerce in Canada –West, is organizing In collaboration with Urban Fare the Discover Authentic Italian Cheeses, a 4 weeks in-store promotion featuring 5 selected PDO Italian Cheeses: from September 24th to October 21st at Urban Fare stores in BC and Alberta.\n\nCheeses from Italy are some of the world’s best and the most famous. The history of Italian Cheese began over 2,000 years ago during the era of the Roman Empire. As early as the first century AD, Romans invented cheese presses to press cheese curd. Romans were the first to experiment with aging cheese under different conditions in order to produce Italian cheese with specific textures, flavours, and aromas .\n \nWhen tasting Italy’s cheeses, always look for the “DOP” seal—it’s the best guarantee that what you are tasting is what the product is supposed to be. What is DOP?\n \nIn partnership with Urban Fare, The Italian Chamber of Commerce in Canada West is organizing two weeks of educational campaign of 5 popular Italian DOP cheeses: Parmigiano Reggiano, Grana Padano, Piave Vecchio, Pecorino Romano and Mozzarella di Bufala Campana in Urban Fare points of sale across Canada West.  The goal of this campaign is to introduce you to the authentic taste of Italian formaggio, how to recognize counterfeit cheeses, and last but not least, to take you through a memorable virtual journey of some of Italy’s world renowned formaggi and the beautiful regions in which these cheeses are produced.\n \n\n[button size=” style=” text=’Check Out Our Wines’ icon=’fa-glass’ icon_color=” link=’https://bit.ly/3iILGZi’ target=’_blank’ color=” hover_color=” border_color=” hover_border_color=” background_color=” hover_background_color=” font_style=” font_weight=” text_align=” margin=”]\n \nThe following selected cheeses will be featured in the event\n \n[vc_row][vc_column width=’1/3′]\n1. Parmigiano Reggiano\nCrumbly, Salty, and Savory\n \nKnown in Italy as  the ‘king of cheeses’, it is made exclusively in the provinces of Parma, Reggio Emilia, Modena, Bologna to the left of the Reno river, and Mantua to the right of the Po river with milk of locally grown forage fed cattle.\n[/vc_column][vc_column width=’2/3′]\n\n\nSource: Consortium of Parmigiano Reggiano\n\n[/vc_column][/vc_row]\n\n[vc_row][vc_column width=’1/3′]\n2. Piave Vecchio\nFruity Sharp Taste Upfront, Bright and Buttery on the Finish\n \nNamed after Piave river, and produced exclusively in the province of Belluno, the milk used to make Piave comes exclusively from the province of Belluno and at least 80% of it is produced by cattle breeds typical of the production zone.\n[/vc_column][vc_column width=’2/3′]\n \n\n\nSource: Consortium for the Protection of Formaggio Piave\n\n[/vc_column][/vc_row]\n\n[vc_row][vc_column width=’1/3′]\n3. Grana Padano\nSubtle Sharp Notes and Fragrantly Fruity\n \nThe famous cheese from the Po Valley was created in 1135 at the Chiaravalle Abbey, south of Milan. Grana Padano is made exclusively from raw partially skimmed Italian milk from cows milked only twice daily and fed ac-cording to specific rules.\n[/vc_column][vc_column width=’2/3′]\n \n\n\nSource: Consortium of Grana Padano\n\n[/vc_column][/vc_row]\n\n[vc_row][vc_column width=’1/3′]\n4. Pecorino Romano\nAromatic, Lightly Spicy and Tangy\n \nThe fruit of centuries of experience, Pecorino Romano is made with fresh whole sheep’s milk, derived exclusively from farms in the area of ​​production: The regions of Lazio, Sardinia and the province of Grosseto in Tuscany.\n[/vc_column][vc_column width=’2/3′]\n \n\n\nSource: Consortium of Pecorino Romano\n\n[/vc_column][/vc_row]\n\n[vc_row][vc_column width=’1/3′]\n5. Mozzarella di Bufala Campana\nDelicate, with a Hint of Musk\n \nThe Mozzarella di Bufala Campana PDO is produced using exclusively fresh whole buffalo milk, from breeding farms located in the certified area. Caserta and Salerno represent about 90% of the production. It undergoes many controls, from the breeding of the buffalo to the sale to end user.\n[/vc_column][vc_column width=’2/3′]\n \n\n\nSource: Consortium of Mozzarella di Bufala Campana\n\n[/vc_column][/vc_row]\n\n\n \nShop Authentic & Get Rewarded\n \nSpecial Gift\nWhen purchasing one or more of the participating cheese products at the Urban Fare stores during the weeks of the promotion, Urban Fare customers will receive a special gift.\n \nWin $500 Urban Fare Gift Card\nAll stores will also feature special educational material and brochures regarding the selected cheeses and their areas of origin. Additional videos and educational materials will also be available at iccbc.com. The website taste.iccbc.com will also direct to an online contest with a chance to win up a $500 value Urban Fare coupon.\n\n \n[icon_text box_type=’normal’ box_border_color=” box_background_color=” icon=’fa-bullseye’ icon_type=’normal’ icon_size=’fa-2x’ use_custom_icon_size=’undefined’ custom_icon_size=” custom_icon_size_inner=” custom_icon_margin=’auto’ icon_animation=” icon_animation_delay=” image=” icon_position=” icon_margin=” icon_border_color=” icon_color=” icon_background_color=” text=” text_color=” link_text=” link_color=” target=”]\nEU quality policy aims at protecting the names of specific agrifood products to promote their unique characteristics, linked to their geographical origin as well as traditional know-how.\nProduct names can be granted with a ‘geographical indication’ (GI) if they have a specific link to the place where they are made. The GI recognition enables consumers to trust and distinguish quality products while also helping producers to market their products better.\n \n[vc_row][vc_column width=’1/6′]\n\n[/vc_column][vc_column width=’5/6′]\nProtected designation of origin (PDO)\nProduct names registered as PDO are those that have the strongest links to the place in which they are made. Every part of the production, processing and preparation process must take place in the specific region.\n[/vc_column][/vc_row]\n[vc_row][vc_column width=’1/6′]\n\n[/vc_column][vc_column width=’5/6′]\nProtected geographical indication (PGI)\nPGI emphasises the relationship between the specific geographic region and the name of the product, where a particular quality, reputation or other characteristic is essentially attributable to its geographical origin. For most products, at least one of the stages of production, processing or preparation takes place in the region.\n[/vc_column][/vc_row]\n \n[qode_carousel carousel=’true-italian-taste-2020′ order_by=’title’ order=’ASC’ control_style=’light’]\n[vc_row][vc_column width=’2/3′]\nThe Authentic Italian Table is part of the “True Italian Taste” project, funded by the Italian Ministry for Foreign Affairs and International Cooperation and executed by Assocamerestero in collaboration with the Italian Chambers of Commerce Abroad, in order to raise awareness of and safeguard authentic Italian food products. “True Italian Taste” is part of the “Extraordinary Italian Taste” initiative.\n[/vc_column][vc_column width=’1/3′]\n \n[/vc_column][/vc_row]\n\n \nThe EXTRAORDINARY ITALIAN TASTE program\n \nThe program main goal is to promote awareness worldwide about authentic and certified agri-food Italian products, as many supermarkets’ shelves – especially in North America- extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture. To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products in North America, visit the official website of the project www.trueitaliantaste.com or old.iccbc.com.\n\n \n[vc_row][vc_column width=’1/3′]\nMEDIA CONTACT\nFrancesca Cavallo\nfrancesca@iccbc.com ( mailto:francesca@iccbc.com )\nItalian Chamber of Commerce of Canada – West\n[/vc_column][vc_column width=’1/3′]\nSocial Media Channels\n \n[icons size=’fa-3x’ custom_size=” icon=’fa-facebook’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.facebook.com/Italian.Chamber.Commerce.Canada/’ target=’_blank’] [icons size=’fa-3x’ custom_size=” icon=’fa-twitter’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://twitter.com/Italian_Chamber’ target=’_blank’] [icons size=’fa-3x’ custom_size=” icon=’fa-instagram’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’http://instagram.com/iccc_west/’ target=’_blank’] [icons size=’fa-3x’ custom_size=” icon=’fa-linkedin’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.linkedin.com/company/italian-chamber-of-commerce-in-canada-west/’ target=’_blank’] [icons size=’fa-3x’ custom_size=” icon=’fa-pinterest’ type=’normal’ position=” border=’yes’ border_color=” icon_color=” background_color=” margin=” icon_animation=” icon_animation_delay=” link=’https://www.pinterest.ca/icccwest/’ target=’_blank’]\n[/vc_column][vc_column width=’1/3′]\nOfficial Hashtags\n#trueitaliantaste\n#iffoodcouldtalk\n#extraordinaryitaliantaste\n[/vc_column][/vc_row]\n\n \nEducational Downloads\n \n[vc_row][vc_column width=’1/2′]\n[button size=” style=” text=’Map of Italian Cheese’ icon=’fa-map-marker’ icon_color=” link=’https://old.iccbc.com/wp-content/uploads/2020/09/UF-Italy-Region-MAP_11x17_FINAL.pdf’ target=’_blank’ color=” hover_color=” border_color=” hover_border_color=” background_color=” hover_background_color=” font_style=” font_weight=” text_align=” margin=”]\n[/vc_column][vc_column width=’1/2′]\n[button size=” style=” text=’Italian Phrase Flashcards’ icon=’fa-comments’ icon_color=” link=’https://old.iccbc.com/wp-content/uploads/2020/09/UF-Italian_Flash-Cards-FULL-DECK.pdf’ target=’_blank’ color=” hover_color=” border_color=” hover_border_color=” background_color=” hover_background_color=” font_style=” font_weight=” text_align=” margin=”]\n \n[/vc_column][/vc_row]\n \n \nUrban Fare Stores In Canada West\n
URL:https://iccbc.com/events/discover-authentic-italian-cheeses/
CATEGORIES:Extraordinary Italian Taste
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