Aiming to raise awareness of the Canadian professionals towards the European agri-food certification framework and the Italian PDO and PGI labels.
Aiming to educate the Canadian consumers about the characteristics of authentic Italian agri-food products.
Aiming to develop and strengthen the presence of Italian quality products in the Western Canadian market.
The project True Italian Taste is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chamber of Commerce in Canada – West and Italian Chambers of Commerce abroad, to enhance and safeguard the authentic Italian food product.
True Italian Taste is part of the program “The Extraordinary Italian Taste“.
The project is part of a national campaign whose main goal is to promote awareness in the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.
To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products worldwide, visit the official website of the project www.trueitaliantaste.com.
In partnership with local grocery stores in British Columbia and Alberta, we have designed a mystery box named SORPRESA! (Surprise) for all those who love Italy and its culinary traditions.
Sorpresa! Mystery box includes a selection of fine foods to prepare an Italian aperitivo and dinner.
