The Italian Chamber of Commerce in Canada West has partnered with Boulevard Magazine to promote the Italian feature section in their upcoming October/November issue of both English and Chinese editions.
At 40,000 copies, Boulevard Magazine is the deepest reach of any Chinese language magazine in Metro Vancouver. Combined with high production values and custom content, Boulevard magazine help position your brand with the expanding Chinese market.
The Magazine’s distribution reflects the powerful and active buying community of new Chinese who are looking to purchase automobiles, homes, home decor and furnishings just to start. It focuses its distribution heavily on high end car dealerships, real estate offices, shopping malls, casinos, furnishing showrooms and even YVR Airport to reflect the frequent travel habits of this audience.
Upto 50% Discount for Our Members
To enable our member companies better take advantage of this promotional opportunity we have extended our partnership with the Boulevard Magazine to offer our members – who represent and distribute “Made in Italy” products in Western Canada – up to 50% off of advertising / advertorial cost with a possibility of arranging for a special editorial/advertorial or an interview featuring your company or products you represent in Canada.
Does My Company Benefit From This?
Boulevard Magazine is distributed specifically to targeted high-end homes, real estate offices, home décor showrooms and display suites in new developments, YVR Airport and luxury car dealerships. The Boulevard’s readership perfectly matches the target market for premium quality Italian food & wine as well as the high-end/luxury “Made in Italy” fashion and interior design products.
Reaching Out to Even More Audiences with Our Promotional Campaigns
There will be an excellent cross promotional opportunity for additional exposure in other media outlets and participating retail outlets given various promotional initiatives that will be put in place (see below) during the months of October-November, such as the promotional campaigns at BC Liquor Stores, Urban Fare Stores, Open Table platform, participating Italian grocery stores, Italian restaurants and luxury Italian interior and fashion design showrooms (Armani Casa, Ambry Interiors, Cappelleria Bertacchi, Lightform, Poliform, Valcucine), as well as promotions in the Interior Design Show IDS West Newsletter, the Italian Chamber’s and Italian Consulate’s websites, newsletters and social media.
MORE Fall Promotional Activities
This Promotional Partnership will coincide with additional promotional activities organized by our Chamber this Fall to maximize the visibility of authentic high quality “Made in Italy” products in the Vancouver Metropolitan Area.
These promotional activities include:
- The Flavours of Italy – Italian Wine Classics
- Italian Design Days
- The World Week of Italian Cuisine featuring “Mystery Italian Box” campaign and special authentic Italian menu at participating local Italian restaurants, promoting at the same time all member businesses that collaborate with us on organizing these events.