Workshop ITALIA 2018: a day of B2B meetings with sector operators for the promotion of tourist flows between Italy and Canada
ENIT-The Italian Government Tourist Board, confirming our country’s attention for the Canadian market, is dedicating significant resources to tourism promotion and commercialization through the regular organization of sector workshops.
As part of the ENIT promotion and marketing plan for Canada, the Workshop ITALIA 2018 was held on 12 April at the Pinnacle Hotel Harbourfront in Vancouver. The event, attended by many Canadian and Italian operators, had as objective the creation of opportunities for the meeting of tourism demand and supply between the two countries.
The B2B meetings, with about 70 Canadian demand operators, were preceded by a multimedia briefing dedicated to Italians operators, with the aim to deepen the socio-demographic characteristics of Canada taking into account the main macroeconomic and sector indicators.
After that, the ENIT representatives presented the 2018 image campaign and the promotional plans for the Canadian market, which was also attended by the Consul General of Italy in Vancouver, Massimiliano Iacchini.