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Choices in-store promotion

The Italian Chamber of Commerce in Canada – West is executing a series of initiatives to raise awareness for authentic Made in Italy products by highlighting the designations, traceability, quality control, and certifications that true Italian goods must have on their labels. The program is mandated and supported by the Italian Ministry of Economic Development.

As part of the ‘Extraordinary Italian Taste’ program, we are organizing together the Italian Trade Agency- ICE and Choices Market an in-store promotion of Italian PDO and PGI products in June.