FOOD AS AN ART FORM – Deadline January 27 – Emilia-Romagna in Canada

Opportunities for food importers in Western Canada and for food manufacturer based in Emilia Romagna Region

 

“Food as an art form” sponsors promotional activities and participation to tradeshows  (Cibus and Sial Montreal) both for Italian food companies already represented in Canada (Quebec, BC, Alberta) and for companies looking for an importer.If you are an importer in Western Canada and represents one or more companies from the Emilia Romagna region, you may want to contact your supplier and recommend they apply to this grant.January 27th is the last day to apply to the project.

For more information about the project please contact ilaria@iccbc.com or 604 682 1410.

About the Project

 

Unioncamere and the Chambers of Commerce of Emilia-Romagna will carry out a project in 2020 to support the internationalization in Canada (Province of Québec and Province of British Columbia) for the Emilia-Romagna agri-food sector.

The Project is co-financed by the Emilia-Romagna Region under the Call for the granting of contributions to projects to promote the regional production system on European and non-European markets 2019-2020 – 6th year.

The Project is intended for companies in the agro-food sector – with registered office or operating unit in Emilia-Romagna – already present in Canada with its own importer or not yet present on the Canadian market. A particular focus will be on productions obtained from organic agriculture, products for celiacs, vegan products and dairy / dairy products.

The Canadian organic products market – linked to consumer interest for healthier food products – is estimated at 4.4 billion Canadian dollars (2.6% of the food market), with a growth of 60% compared to 2010 with the province of Québec having the highest growth, with an increase of 85% between 2010 and 2017.

The project objectives are set out for the two target categories of the beneficiary companies:

  • Target 1 companies not yet present on the Canadian market (Provinces Québec and / or British Columbia): facilitating access to the market;
  • Target 2 companies already present on the Canadian market ( Provinces Quebec and / or British Columbia): facilitate market rooting through the HO.RE.CA. channel and / or Retail.

 

The flat-rate participation fee for each company is € 2,000.00 plus VAT, net of the contribution of the Emilia-Romagna chamber system and the Emilia-Romagna Region. Travel and accommodation costs in Canada are excluded from the participation fee, which therefore remain the responsibility of the participating company.

Registration:

The deadline for collecting adhesions is set for January 27, 2020.

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This week, the Italian Chamber of Commerce in Canada West (ICCCW) successfully hosted here in Vancouver Philipp Breitenberger of the Italian Kiwiny brand, producers of quality organic Kiwis and Kiwi product lines.

The reason behind this introductory trade meeting has been to introduce Canadian food distributors to Kiwini’s premium Italian fruits and products and assist Kiwiny founders explore Canada (namely Canada West) market opportunities for their tasty and refreshing kiwis, smoothies and juices which are 100% organic and 100% made and processed in Italy! You can learn more about Kiwiny here www.kiwiny.com

In the above photo, we are at the Vancouver Fashion Week 2019 on a Kiwi Green screen. From left to right: Ilaria Baldan executive director of the ICCCW, Philipp Breitenberger Ceo of Kiwiny, and Alex Martyniak Marketing and Business Development Manager of ICCCW.

 

Has CETA Been Truly Effective In Boosting Bilateral Trades?

Nearly 10 months has passed since the implementation of the Comprehensive Economic and Trade Agreement (CETA) on 21 September 2017.

CETA is a bilateral trade agreement between the EU and Canada that by removing 99% of customs duties bilaterally has aimed to boost bilateral trade and create predictable conditions for both EU and Canadian investors. But has it lived up to its objectives for top EU countries including Italy or has it mainly benefited Canadian companies? This has been an ongoing debate.

According to statistics provided by Christian Sivière of Solimpex to us, while the export from Canada to some European countries including France, UK (to be soon excluded from CETA), and Belgium has been reduced compared to the last year, import from all major European countries has seen an increase since the implementation of CETA.

Italy’s Export to Canada [Import to Canada Column on the Image] has seen an increase of 11% while its import from Canada [Export from Canada Column on the Image] has increased for 10% making Italy one of the top 4 beneficiaries of CETA agreement based on this statistics result when it comes to exporting  (after Belgium,  France, & Austria).  Same wise, italy ranks among the top 5 whose import from Canada [Export from Canada Column on the Image] has been positively affected by CETA.  Moreover, Italy is in the top 2 countries whose import to and export from Canada has been affected proportionally with 11% and 10% respectively preceded by Austria (14% for both import and export).

In short, while it may be too early to judge CETA’s performance, based on these statistics it is fair to conclude that CETA is already helping companies in the European Union including Italy to sell their products in Canada and compete with their Canadian competitors with less barriers in the Canadian Market.